Haiye Medical
An in-depth evaluation of medical procurement strategies across Baghdad, Erbil, Basra, and Najaf public and private healthcare facilities.
The Iraqi healthcare infrastructure is undergoing a comprehensive modernization phase driven by the Iraqi Ministry of Health (MOH) and State Company for Marketing Drugs and Medical Appliances (KIMADIA). Public hospital modernization projects, combined with rapid growth in private specialty centers across Kurdistan (Erbil, Sulaymaniyah) and Southern Governorates (Basra, Dhi Qar), have heightened the demand for durable, cost-efficient, and high-definition minimal invasive diagnostic tools.
Historically, public hospitals faced acute shortages of specialized flexible endoscopes due to high procurement costs from European and US OEMs. Today, Iraqi medical buyers prioritize high Return on Investment (ROI), rapid technical support, robust mechanical design capable of handling high daily patient throughput, and simplified sterilization workflows.
In Iraq, clinical demand for flexible endoscopy is concentrated in three main sub-specialties:
Unlike legacy fiber-optic bundle scopes prone to pixel blackouts ("broken fibers") after continuous bending, Haiye Medical utilizes high-resolution CMOS micro-chips integrated directly into the distal tip. Coupled with dual LED cold illumination, this delivers sharp 1080P high-definition visuals to Iraqi surgeons without delicate fiber loss.
Iraqi clinic operating environments require resilient materials. Our flexible endoscopes feature PEBAX hydrophobic outer insertion shafts, snake-tube laser-welded bending controls offering up to 210° up / 130° down articulation, and IPX7 level immersion sealing for glutaraldehyde or ETO chemical sterilization cycles.
By buying direct from Haiye’s specialized China manufacturing hub, Iraqi importers, distributors, and Ministry buyers save up to 60% in capital expenditures compared to European tier-1 brands, while guaranteeing low-cost component replacement and zero long-term maintenance hold-ups.
Haiye Medical was established in 2013, specializing in the field of medical endoscopy. We focus on the professional development and production of endoscopy devices, including a range of products such as video laryngoscopes, fiber optic laryngoscopes, video stylets, flexible video endoscopes, bronchoscopes, image processors, endoscope camera systems, and cold light sources.
Haiye is committed to creating higher quality products with advanced production technology. Haiye Medical has obtained certifications such as CE, FDA, ISO9001, and ISO13485, ensuring the implementation of strict quality standards throughout the production process to guarantee stable and reliable product performance across demanding healthcare environments like Iraq.
From local pioneering R&D to serving healthcare systems across 40+ countries.
Haiye was established in Huyi District, Xi'an, establishing foundational endoscope optical R&D.
Obtained official Class II Medical Device Manufacturing License and cleanroom production clearance.
Global Sales & International Trade Division was set up in Xi'an downtown to handle direct export queries.
Expanded international recognition by attending MEDICA fair in Düsseldorf, Germany.
Established specialized optoelectronic micro-imaging R&D center in Shenzhen tech corridor.
Renovated headquarters at Taihuabei Road, Xi'an; expanded global marketing and technical support team.
Acquired new industrial plant, expanding production capacity to meet growing Middle East & Iraq demand.
We maintain independent design, precision optical assembly, and strict cost/quality control processes.










Compliant with worldwide regulatory bodies for immediate customs registration in Iraq (COQC / BV Inspections).





Whether you represent a private medical importer in Erbil, a public hospital procurement committee in Baghdad, or a regional Middle East tender distributor, Haiye Medical provides direct OEM pricing, certified quality, and dedicated technical assistance.